Bikini ads: Mining firm defends use of bikini designs in PR due to the fact ‘sex sells’ – TomoNews
TORONTO — A advertising movie by a Canadian mining firm featuring bikini-clad designs is building waves in America’s Hat.
The movie, posted to KWG Resources’ YouTube page, functions Theresa Longo and a girl named “Ashley.” The movie is part of a series identified as “Mining Minutes,” which was developed by Longo. It promotes the Ontario mineral deposit Ring of Fireplace.
Longo and Ashley are wearing bikinis in a variety of scenes all through the movie, which functions numerous vertigo-inducing transitions, and it’s this that is irked many of Canada’s politically correct and delicate forms.
Responding to the criticism, KWG President Frank Smeenk informed the CBC that “sex sells.” He also mentioned it’s a way of applying social media to arrive at a complete new technology.
In accordance to her web site, Longo is an intercontinental model and strategic marketing and arranging expert. Reacting to the media coverage, she wrote in a Facebook put up that she “loved” the publicity generated by the movie.
“No one particular made use of made use of as props, or informed us to make this one particular moment movie and we weren’t even attempting to be captivating!” Longo mentioned.
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